Jennifer S. Bassett

I produce Talking Feds, an LA Times Studio partner podcast.

We are a roundtable discussion, hosted by Harry Litman, that brings together prominent former government officials, journalists, and special guests for a dynamic and in-depth analysis of the most pressing questions in law and politics.

Talking Feds has been named the a top political podcast to listen to before the election by Marie Claire and Parade.

Talking Feds: Women at the Table brings to the table prominent legal and policy professionals (and special guests) for a lively and intellectual discussion. The show is hosted Anne Milgram, Melissa Murray, and Juliette Kayyem. I executive produce the podcast.

Before launching the podcast, we created a series of videos featuring prominent national security and legal professionals. Another spin-off of the video series is Politicon’s #sisters-in-law podcast which debuted at #1 on Apple Podcasts.

The Motherly Podcast features honest conversations about modern motherhood with inspiring leaders—who also happen to be mothers. These incredible women, like Kristen Bell, Sen. Tammy Duckworth, and AnneMarie Slaughter, are helping to redefine motherhood, using their voices to uplift women with practical ideas and expert insights. Hosted each week by Liz Tenety, an award-winning journalist and co-founder of Motherly.

The Motherly Podcast was nominated for two Webby Awards. Best Individual episode (our interview with Kristen Bell) and Individual Episode: Diversity and Inclusion (our interview with Caterina Scorsone)

Distilled qualitative and quantitative trend research into a compelling online report. Collaborated with designers to create a visual, data-rich, storytelling experience.

https://www.spotifyforbrands.com/en-US/insights/millennial-guide/

Started a daily email that reports on trending news from the Right for left-leaning readers with former New York Times and Newsweek reporter Leslie Kaufman. 

From talk radio to social media to pop up news sites and self-made pundits, we do the work — you stay informed and engaged.

Research and create content. Grew subscribers list to 1000 in less than two weeks. Learn more about Red for the Blue.

"I’ve periodically raised eyebrows among my readers by encouraging them to follow conservatives on social media, so as to escape our bubble and better understand the conservative narrative about the world. One way of doing that is to subscribe to a newsletter, Red for the Blue, which explicates what conservatives are saying to puzzled liberals."
- Nicholas Kristof, New York Times Op-Ed Columnist
 

Oversee all content for Spotifyforbrands.com. Create narrative for seasonal sales toolkit, write copy for sales marketing materials, write industry keynotes and speeches for senior execs, oversee my team’s production of Spotify’s B2B podcasts.

Under purview, increased traffic and page views on Spotify for Brands 54% year over year.

Launched Spotifyforbrands.com’s first gated white paper and first drip campaign.

Content highlights include the launch of B2B’s 2018 Wrapped Campaign, our piece on Nostalgia, and Understanding People Through Music: Millennial Edition.

Launch of More Science. Less Fear. ad campaign. Worked with Pereira & O'Dell and MediaStorm on all touchpoints of campaign, selecting and creating relevant content.

Led new microsite featuring new patient stories, articles, and refreshed existing content. I oversaw the plans for the microsite, selected the features, and created an editorial calendar for continual rollout.

Additionally, worked on a number of different types of content, including an infographic timeline tracking BRCA1 and BRCA2 genes progress, timed for the launch of the film Decoding Annie Parker. Authored Q&As with oncologists and specialists.

Created MSK's social strategy and started its paid social media program, working with W20.

Content strategy lead for Hershey's Kitchens recipe website relaunch. Hershey's wanted to refresh and modernize its popular recipe site for its target audience.

Deliverables: audit, competitive audit, taxonomy, link-building strategy, influencer strategy, editorial calendar, editorial guides, style guides, social media amplification strategy, SEO guidance.

Traffic to the site increased by 22% (driven primarily by an increase in organic search), time per page increased by 40%, and return visitors increased by 46%.

Content strategist on agile team for award-winning financial services app. Wrote all copy, created content matrix and copy deck for FINRA, scripted demo video, created a streamlined editorial calendar and process flow to manage updates and third party content with FactSet, created engaging stories for each fund, and worked with UX to come up with solutions for lengthy legal disclosure copy.

The app resulted in about $1M organic growth for the agency.

In the first four months of the campaign, the app was downloaded over 15,000 times. Tablet media drove over 40 percent of the app downloads. Almost three out of four financial advisors who saw the campaign were more likely to recommend Oppenheimer global
and international funds, and sales among those advisors were 39 percent higher than those not exposed to the campaign. Forty-three percent of users  visited the app at least twice, and users spent an average of three minutes and 30 seconds engaging with the app.

Review of app here.

Awards: 
2012 OMMA Best in Show Online Advertising Creativity
2012 OMMA  Integrated Online Campaign, Financial Services 

Led and conceived content strategy for Dos Equis Stay Thirsty Grant (now in its third year) and its initial rollout via the Most Interesting Academy, an online magazine devoted to all things interesting. Created content pillars, themes, editorial calendars, tone of voice guides for the site. Worked with the team to select influencers and partners to amplify the contest and website.

Owner of all content for interbrand.com and gate-keeper for Interbrand's brand voice. Led the site through two relaunches and managed its translation into five different languages. Created editorial and tone of voice guides. Concepted, edited, and wrote Interbrand's print reports and accompanying microsites, including Best Global Brands and Best Global Green Brands. 

Awards:
2010 Webby Award, Corporate Communications, Best Global Brands 
2012 Association of Management Consulting Firms award, Corporate Social Responsibility, Interbrand and Deloitte’s Best Global Green Brands