I help companies discover, develop, and grow content platforms and brands by tapping into my curiosity, keen sensitivity, storytelling skills, and ability to spot emerging trends.

My name is Jennifer Bassett and I have 20+ years of experience across thought leadership, editorial, strategic communications, product marketing, content strategy, brand strategy, events, and talent management, spanning publishing, advertising, tech, and healthcare. Now I work in audio and video, bridging my expertise across storytelling and content.

I’m an experienced award-winning media executive working as a Podcast Executive Producer and Development Lead at iHeartMedia — partnering with media companies, talent, and brands on story development, editorial direction, creative vision, and business strategy. I am also the founder of Big Din Productions, a women-run production company that develops and produces premium shows in collaboration with partners like iHeartMedia, Hello Sunshine, Wondermind, Gemini13, Diversion Audio, and Emerald Audio.

Some of my credits include Bleep! with Ana Navarro, Minnie Questions with Minnie Driver, She Wants More (iHeart, Webby Honoree), the 3x Webby Award-winning Motherly Podcast, Time Out: A Fair Play Podcast (Hello Sunshine/iHeart), Murder Homes, and the political roundtable series Talking Feds. I bring deep expertise in story structure, development, and editorial vision, and I am frequently tapped to shape series arcs, guide interview strategy, and oversee multi-disciplinary creative teams.

Prior to founding Big Din, I was Global Content Lead at Spotify for Strategic Marketing, where I led cross-functional creative work across B2B, original research, Gen Z, and podcast insights. My earlier roles include Head of Global Content and Communications at Outbrain where I led owned and earned communications. I also was Director of Content Strategy at Havas, where I developed narratives for major global brands and grew the discipline and team from one to 10. Prior to that, I was at Interbrand where I wrote the Best Global Brands report and led those content and communications initiatives.

My work has been honored with multiple Webby Awards and an Anthem Award nomination. I am also known for an acclaimed newsletter on disinformation—recognized by The New York Times and CNN—and I am currently an adjunct professor of podcasting at Stony Brook University. I hold an M.A. in Experimental Humanities from NYU and serve as a Webby Awards judge.

You can view selected work here.

You can view selected writing here.